about ground level


Upshot have been pursing audiences via sports media for over 5 years. Upshot’s mission has been to bring the best NEW music to sports fans. We have worked with the likes of Oasis, Red Hot Chili Peppers, Dario G, Stereophonics, Muse, Hard-Fi, Franz Ferdinand, Massive Attack, Chemical Brothers, Embrace, Travis, Jet, Goldie Lookin Chain and even The England Supports Band over this period. Groundlevel, launched in November 2006, is the new name for this dedicated sports music promotion service.

Groundlevel supply new releases to football stadiums, rugby grounds, ice hockey arenas, 20/20 cricket grounds and darts clubs. Our music is used across stadium PA systems across the UK, with our releases featured pre-match, half-time and as goal/wicket celebration music. Groundlevel also supply artist videos to stadium screens, as well as producing competitions and editorial for matchday programmes, monthly magazines, club websites and fanzines. Groundlevel also supplies live music, PA’s and events to sporting events.

If you’re a matchday DJ or marketing/PR department working in sport, please sign up to the members area. We can help you achieve a greater matchday experience and added value for your supporters….and it’s free.

If you’re looking to promote your artists via our sports services, please contact us and we will give you access to our services page.

Alternatively, click on www.upshotcreek.com to discover more about Upshot.